GAACH is a ‘tree’ in Bengali which is considered the universe in Assam. Gaach symbolizes family through its intricate network of branches and showing continuity through all generations. Gaach is a metamorphosis which is imperfect among the beautiful nature. Explore clean lines that have low environmental impact and last a long time with the help of local artisans recognizing and respecting design processes and culture.
They hope to be storytellers of Indian artisans through their products. At Gaach, designs are inspired from nature, culture, travel within India and exploring its crafts that differ from region to region. They believe in designs that are seasonless with minimum wastage and mindful small-batch production.
Gaach is founded by Pranita Choudhury and is based in Gurgaon.