JODI | EXPLORING INDIAN CRAFTS ONE DRESS AT A TIME
Jodi is an India-based design studio founded in 2014 by longtime friends Gauri Verma and Karuna Laungani. Jodi is an Indian high-street, slow fashion brand that is inspired by their shared love for craft, culture, fashion and travel. Jodi’s manifesto is to offer joyful, fashion-forward designs for your everyday and occasion-wear wardrobe. They work with natural, Indian textiles and champion artisanal craft techniques such as hand block printing, Bandhani dyeing, and hand embroidery amongst others. The results are entirely unique and Jodi hopes to bring a bit of colour and wonder to your world.
Jodi won the Grazia Young Fashion Awards, 2015, and has been featured in the Indian editions of magazines like ELLE, Vogue, Harper’s Bazaar, Femina, and more.
At Jodi, they prioritize fair wages, supporting family businesses, and small-scale production. Karuna and Gauri dream of building Jodi into an enduring heritage brand, one that puts the spotlight back on India’s rich legacy of craft and design.