Conceived by the idea of versatility and comfort, Aarjavee focuses on handcrafting contemporary clothing and eccentric jewelry, the spirit of which lies in the shapes, forms and textures drawn from little things all around us. Aarjavee’s silhouettes aim to bring a sense of comfort, functionality and longevity to designs with an intricate eye to detail.
Re-imagining the everyday under the creative vision of designer Aarjavee Shah, the brand weaves nature into tangible forms as all life and its existence is interrelated. From being inspired by little things all around, Aarjavee’s ideology is deeply rooted into creating something which reflects sustainability at its core. Aarjavee’s statement jewelry is minimal yet unique, gaining influence from shapes and patterns of nature. It is handcrafted using brass as the base metal with an amalgamation of hand embroidered glass beads on fabric. Aarjavee’s goal is to create pieces that are unforgettable and timeless, something that is for everyone and for every occasion.
Clothing by Aarjavee is designed for everyday and for special days alike, they are comfortable, versatile and handcrafted at each step to give you a hug every time you wear it. Produced and dyed in small batches, Aarjavee tries to tread the paths of mindful fashion to not overburden the planet and promote conscious consumption. They use handwoven Kala cotton and chemical free dyes to make clothing that is gentle on the planet. Aarjavee is and is created for the honest, free spirited, independent and strong women of simplicity.
Aarjavee is headed by Aarjavee Shah and is based in Gujarat.