Earth-rooted. Soulfully made. Mati meaning earth in Hindi is a contemporary Indian fashion label creating ethical, easy silhouettes that fuse sustainability with spirited design. Founded by Fatima K. Punjabi, the brand redefines the perception of conscious clothing by blending raw elegance with playful energy. From fluid saris and tailored jumpsuits to breezy handwoven separates, every piece from Mati speaks the language of ease, authenticity, and self-expression. 

Sustainability that speaks style, Mati is a PETA-approved Vegan brand, using only animal-free, biodegradable materials such as cotton slub, mulmul, thaan, and linen sourced consciously and spun by local weavers across India. With deep respect for nature and traditional Indian crafts, Mati ensures each design is ethically produced, skin-friendly, and made to last. The result: fashion that doesn’t follow rules but instead listens to the rhythm of the earth and the body. Designed for the bold, Mati isn’t guided by trends. It’s shaped by mood, movement, and meaning. Fatima’s vision was to create clothing that is sustainable, without being boring, silhouettes that are edgy yet effortless, timeless yet unexpected. Each collection experiments with aakaar (shape) and drape, reimagining minimalism with curious, architectural forms.  

Conscious in every stitch. At the heart of Mati lies an unwavering commitment to the environment and community. The brand works directly with artisans, offering fair wages and safe working conditions. Revives traditional textile techniques like hand block printing and handloom weaving. Produces in small batches to minimize waste and energy use. Uses natural plant dyes like Haldi, roses, and marigolds for colour. Opts for local production to reduce its carbon footprint. From fibre to finish, Mati upholds a transparent, circular approach that celebrates craftsmanship and slows down the fashion cycle. Whether you're dressing for the everyday or a meaningful occasion, Mati offers more than style; it offers a story. One that connects you to the land, the maker and your most effortless self.