Roomy, comfortable, functional. O’Frida makes clothing for women from different walks of life - beyond age, skin or body types. It’s free in all forms of existence and expresses as authentically as possible. The label embodies just that, Frida in Spanish means to be free. They also take inspiration from Frida Kahlo – who loved herself fiercely and enjoyed every moment of her life.
At O’Frida, they want to be part of your story, your dreams, and your journey. And they want you – the fearless, the fun and the fervent dreamer – to be part of O’Frida’s journey too.
At the core of their design sensibility we’ll find harmony in opposition, inclusion and a whole lot of the yin with the yang. The boyish with the feminine. Of wings with roots. So you can accept yourself as you discover nuances that make you the goddess you are.
Minimal in its aesthetic, O’Frida plays around with the classic silhouettes, to lend them a more modern look for the woman of today, who desires style with a dose of comfort. O’Frida celebrates individuals in totality. Their collections draw on the contrast between streetwise, feminine lines and silhouettes. O’Frida is for one who does not follow fashion. Because you know – you are a movement in yourself. Complete. Free. And ever expanding.
O’Frida believes fashion should be something with a purpose; just as we’re all unique in our ways, fashion should similarly be nothing short of wearable art. It should be able to constantly create space for something new and should care for not only the consumers but also the creators equally.
O’Frida is founded by Rini Agarwal and is based out of Noida.
