A quiet celebration of the everyday, founded in 1992, Manan is a clothing and accessories label rooted in timeless design, honest craftsmanship, and a deep connection to fabric. The brand’s aesthetic is defined by clean silhouettes, earth-inspired hues, and a commitment to materials that age beautifully with wear. Every piece is crafted to be lived in and passed on, made not just to be worn, but to be cherished. Designed to be worn, again and again, Manan’s collections reflect a quiet confidence and a universal sense of ease. From coordinated sets and contemporary kurtas to fluid dresses, structured shirts, and classic jackets, each garment is made to transition across seasons, occasions, and generations. Pieces are designed to be styled and restyled, repeated with enthusiasm, lived in with love. 

A fabric-first approach sits at the core of Manan’s design process. Each collection begins not with a sketch, but with the textile itself. Fabrics are woven by skilled artisans in the craft clusters of Himachal Pradesh, Bihar, and Kashmir, using traditional techniques refined over generations. Signature linens grow softer over time, while Eri silk, also known as ahimsa silk, brings a raw, tactile beauty and seasonless comfort. The label also works with wool and fabric blends incorporating viscose, silk, and cotton, allowing for both softness and structure, breathability, and durability. Yarn-dyed fabrics minimise chemical use, resulting in gentle, heather-like tones that don’t fade with time. At Manan, material isn’t a medium, it’s the message. Made with meaning, Manan doesn’t chase trends. Collections are built to endure with timeless fits, quiet elegance, and deep functionality. Every design is tested across different body types within the studio, fine-tuned for comfort, and made to integrate effortlessly into daily life. 

Founded by Madhavi Ganeriwalla at a time when functional, aesthetic clothing was a rarity in the ready-to-wear market, Manan began as a quiet rebellion, an invitation to dress with purpose. Thirty years later, the brand continues to be shaped by values of integrity, intentionality, and enduring design. Every piece is something the team would wear themselves. Nothing more, nothing less. 

Because good design doesn’t demand attention, it earns it quietly.