Madder Much is more than just resort wear; it’s a state of being. Born out of a love for ocean blues, sun-kissed skin, and slow, soulful living, the brand channels the energy of writing postcards from dreamy shores and living with the wind in your hair. Every piece is designed to echo the mood of a faraway beach, with silhouettes that sway like a carefree dance in the ocean breeze. Think Mediterranean escape energy, relaxed, effortless, and strikingly joyful. Each design at Madder Much is a thoughtful fusion of art, geometry, and sustainability. Inspired by the rich red hue of the madder root, the brand pays homage to age-old dyeing traditions and earth-friendly techniques. The “Much” stands for abundance, the abundance of creativity, love, intention, and connection to the earth that goes into every piece. 

While the clothes may be imagined amidst island daydreams, they’re carefully crafted at the brand’s sunny studio-workshop in Mumbai. Turning travel-inspired designs into timeless wearables. Whether it’s a breezy co-ord set or a bold colour-blocked kaftan, Madder Much is deeply homegrown, rooted in India’s craft heritage and the belief that fashion can nurture both nature and community. From ethical sourcing to their deeply personal approach to sizing, Madder Much is conscious in every step. The brand follows a slow and deliberate process, each design sampled and refined; each stitch made with care. Their collections embrace inclusivity with a range of sizes and fits, ensuring everyone finds something that feels made just for them. 

Founder Anita Chandramohan brings over 15 years of experience in architectural and apparel design to Madder Much. Her journey across India’s craft clusters, learning, listening, and observing, sparked a vision for something different. A brand that respects the slow rhythm of handcraft, while designing pieces that slip easily into the urban wardrobe. Anita’s world is one of contrasts, traditional yet modern, playful yet purposeful, and Madder Much is her ode to it.