Label Rama is a textile-first label born from the intent to preserve and reimagine the unbroken lineage of India’s handlooms. Founded by Rajeswari Mavuri, fondly known as RaMa, the brand carries forward her family's century-old textile legacy, transforming it into meaningful luxury for the discerning global citizen. Rooted in simplicity and driven by heritage, the label brings together handwoven Indian fabrics with timeless silhouettes that honour craftsmanship, comfort, and quiet elegance. Every design is a coming together of past and present, deeply personal yet universally relevant. Rajeswari’s earliest memories are woven with the sounds of looms and the warmth of cotton. Her childhood vacations were spent in weaving villages and temple towns. Raised in a home where textiles were more than just fabric, she grew up watching the journey of handwoven cloth from yarn to heirloom textiles. Pieces stitched from damaged but priceless old sarees brought home by her father and grandfather became her first design experiments. Today, that same spirit of reinvention continues in the Label Rama studio, where heritage fabrics find new life in modern forms. 

At Label Rama, every garment begins with the fabric. The label believes that silhouettes should serve the textile, not overshadow it. This textile-first approach is reflected in the way each piece is developed: slowly, thoughtfully, and in collaboration with artisan communities across India. The brand works closely with heritage clusters such as Phulia, Baharampore, Musthuli, and Murshidabad, where master weavers continue the rare tradition of handwoven muslin and Jamdani. These fabrics, often described as ‘woven air’, require specific climate conditions and exceptional skill, making each weave a feat of dedication. 

Hand-woven cotton, India’s most sustainable and carbon-neutral fabric, is another cornerstone of the label’s identity. Spun and woven by hand using age-old techniques passed down through generations, its unique texture holds the story of each artisan within its threads. Alongside handwoven cotton, the brand incorporates mulberry silk, known as the ‘Queen’s Weave’, which is painstakingly drawn from sericulture and transformed into fluid, luxurious fabrics. From the drylands of Gujarat, Kala cotton brings a rugged charm and resilience, while Pedana Kalamkari the world’s most intricate hand block printing tradition adds depth with naturally dyed patterns created through a 21-day process. These fabrics form the soul of Label Rama. They’re not just chosen for their beauty, but for their history, their process, and their people. Every collection is built with the intent to preserve these crafts and reinterpret them through a modern, minimal lens, where Indian heritage isn’t just remembered, but reimagined. The label’s signature lies in its quiet aesthetic, minimalism rooted in Indian textile traditions. Inspired by lived experiences, literature, and history, the designs are built through hours of thoughtful deliberation and creative collaboration. Rajeswari often describes it as distilling India’s mystical complexity into wearable form. 

Label Rama’s clothes are meant to feel like freedom, offering movement, ease, and expression. Clothing that lets you be you. For Label Rama, sustainability is not a checklist; it is a way of life. From using zero-electricity looms and natural/Azo-free dyes to ensuring generous wages and future-forward artisan partnerships, the brand believes in fashion that is good for the earth, better for skin, and best for people. Every garment is a celebration of India’s textile heritage and a quiet act of resistance against fast fashion. Label Rama is not built for trends, it’s built for meaning. A deep respect for traditional craftsmanship, an unwavering belief in Indian textiles, and a design language that embraces both -- fashion for good reason, not just for a season.