Karnam practices conscious and slow living. Every garment is crafted with very slow processes ensuring sustainability and local strength. Karnam curates aesthetics around culture, history, and tradition, they work with weavers and artisans of India and create timeless textiles that are rooted to India’s culture. They use high-quality hand-woven fabrics from West Bengal, Bhuj, Maheshwar, Rajasthan, and other parts of India and work closely with weaver communities to create beautiful naturally dyed, culturally inspired, and innovative hand-woven fabric in texture, motive, patterns.
With each collection, Karnam creates new blends with different fiber, keeping in mind zero waste, minimal footprints, and up-cycling at the brands core. They celebrate a contemporised version of simplicity, comfort and timeless silhouettes. Born in 2017 in a one-bedroom apartment, Karnam was founded by Kripa and Poonam with their common dream to start a textile-based clothing brand that can work with artisans and weavers and empower them for sustainable livelihoods.