Kajal Agrawal is a quiet tribute to India’s rich textile legacy, reimagined through the lens of modern simplicity. Founded in 2023, the eponymous label reflects Kajal’s deep-rooted belief in personal style as a mirror to the soul, and in the poetic strength of handloom textiles to articulate that identity. With a practice anchored in working closely with artisans across India, the brand brings together traditional crafts and contemporary design in harmony. Each garment is born from an intention to preserve, reinterpret, and celebrate India’s indigenous techniques, layering heritage with subtle modernity. 

At the heart of the label lies a thoughtful curation of fabrics: handloom Chanderi from Madhya Pradesh, handwoven cotton from West Bengal, and Kala cotton from Kutch. The brand’s textural identity is further enriched through Marodi embroidery, Kasab, Aari, and Zardozi all timeless techniques interpreted with a minimal, modern spirit. Every motif, be it floral or geometric, is drawn from archives, carrying whispers of the past into pieces meant for the present. 

Kajal Agrawal designs for the woman who moves between celebration and everyday life with equal grace. Each piece is crafted with naturally available fibers and adorned with intricate hand-embroidery, bringing alive the “complex simplicity” that defines India’s handmade traditions. Whether touched with natural block prints from Kutch or detailed with hand-done ornamentation, the garments offer a sense of seasonless and calm sophistication. Rooted in Gandhi’s belief that “true art must be evidence of happiness, contentment and purity of its authors,” Kajal Agrawal is more than a clothing label; it is a meditative journey through craft, intention, and design that tells the story of India’s past while dressing the spirit of today.