At its heart, In-Kin is rooted in the connection between the maker and the wearer, between garment and skin, between emotion and everyday ritual. Every piece is designed with softness and thoughtfulness, bringing together timeless silhouettes, mindful detailing, and fabric-first sensibilities. In-Kin garments are not driven by trends; instead, they evolve from a space of stillness and intimacy, making them feel familiar yet quietly distinctive. 

What sets In-Kin apart is its deep reverence for fabric as a medium of expression. The label works with natural, breathable textiles like handwoven cottons, lightweight linens, and blends consciously sourced from Indian weavers and textile clusters. These materials are chosen not only for their tactile comfort and drape but also for their low environmental impact and ability to age gracefully with wear. Each fabric tells its own story soft creases, textures, and hand-feel, adding to the narrative over time. 

Handcrafted in small batches, every garment undergoes a careful, human-centric production process. Insiya’s design language is gentle, fluid, and poetic, often inspired by memories, quiet observations, and moments of everyday beauty. The pieces come to life through simple yet evocative cuts, layering-friendly forms, and a palette that leans toward earthy, calming tones. Beyond the product, In-Kin champions values of sustainability, emotional longevity, and cultural rootedness. There is an intentional slowness in how each collection is built, a resistance to overproduction, a preference for enduring style, and a desire to make clothes that feel personal, purposeful, and lived-in. Garments are designed to move with you, age with you, and become part of your daily rituals. 

 In-Kin is based in Surat, Gujarat.