Rooted in the age-old traditions of Indian craft, Hasttvam is a homegrown slow fashion label that weaves poetry by hand. Founded in 2021 by Rani Vidya, the brand takes its name from Sanskrit— ‘Hast’ meaning ‘hand’ and ‘Tvam’ meaning ‘essence’together symbolising “the essence of the hand.” This phrase perfectly encapsulates Hasttvam’s soulful approach to fashion: handmade, heartfelt, and harmoniously sustainable.
Every Hasttvam garment is a quiet celebration of artisan skill and conscious living. The brand works closely with skilled craftspeople from Kutch, Gujaratmasters of Ajrakh hand block printing passed down through generations
Hasttvam garments are made from pure, homegrown Indian cotton that is handspun and handwoven on traditional looms. Each piece is hand-printed using intricately carved wooden blocks and dyed in natural, plant-based coloursoften created by the artisans themselves. The process is slow, intentional, and thoughtful: the fabrics are sun-dried, hand-finished, and developed over several months to ensure depth, quality, and character. In addition to natural cotton, the label also explores the use of semi-synthetic sustainable fibers like modal, always prioritizing textiles that are ethically sourced and environmentally considerate. Their fabric-first approach ensures that each garment not only feels good on the skin but also treads lightly on the planet.
Sustainability is not just a value at Hasttvam,it’s a practice. The brand operates on a zero-waste policy, employing advanced pattern-making techniques to minimise fabric waste. Any leftover textiles are repurposed into accessories and smaller products, ensuring nothing goes unused. From sourcing and dyeing to printing, every step in their process is mindful and eco-conscious.Design at Hasttvam is deeply collaborative. The creative team regularly travels to meet artisans in their own spaces, engaging in a hands-on, research-driven process to co-create new designs. Whether experimenting with fresh dye techniques, developing new block patterns, or exploring unique print combinations, each piece reflects the bond between the designer and the artisan.
More than just clothing, Hasttvam’s pieces are artistic expressionsrich in tradition, yet light in feel. They’re designed to be worn often, loved deeply, and passed on as modern heirlooms.