Harkoi Studio is a conscious fashion label that blends soulful storytelling with timeless design, grounded in the principles of sustainability, slow fashion, and ethical craftsmanship. Founded by sisters Suruchi and Shivani, experts in textile design and brand marketing. Harkoi is a heartfelt homage to India’s rich artisanal heritage and the human hands behind it.
At Harkoi, fashion is more than just clothing, it’s a community, a commitment, and a celebration of craft. Every garment is made in small batches using age-old techniques like hand weaving and hand printing, ensuring minimal environmental impact and maximum emotional value. The brand builds long-standing relationships with weavers, printers, and tailors, putting human connection and ethical collaboration at the center of its process. What sets Harkoi apart is its use of consciously sourced, natural fabrics, many of which are handloom cottons and artisanal textiles created in close partnership with skilled craftspeople across India. Every piece reflects a thoughtful journey: from yarn to fabric, from hands to heart. The garments are breathable, comfortable, and built to last, made for everyday ease but finished with a quiet kind of luxury.
The brand name, Harkoi, meaning “everyone” or “anyone” in Hindi, perfectly encapsulates the studio’s mission: to create fashion that uplifts every individual touched by it. From artisan to end wearer, each piece carries a piece of the collective journey woven with care, stitched with dignity, and worn with pride.
Harkoi’s design language is simple yet poetic, with silhouettes that feel timeless and versatile. These are clothes you reach for again and again because they fit your body, your values, and your pace of life. Whether it's a soft, handwoven kurta or a delicately block-printed dress, each garment embodies the label’s core philosophy: fashion should feel personal, purposeful, and rooted in meaning. By choosing Harkoi, you're not just buying a piece of clothing, you're investing in a slower, more conscious way of dressing. You’re supporting artisan livelihoods, reducing waste, and becoming part of a community that values beauty with intention.
