Born in 2020 out of a shared love for Indian textiles, Deeta is the brainchild of designers Ekta Singh and Divya Chauhan. The label reflects their deep respect for traditional craft and a desire to create pieces that are meaningful, timeless and wearable across seasons.
At Deeta, every design begins with the fabric. The brand works exclusively with natural, sustainable textiles, think handwoven Chanderi, intricate Banarasi weaves, and cotton handloom from the skilled weavers of West Bengal. These textiles, rich in texture and heritage, are elevated through inventive surface techniques, handcrafted detailing and a subtle play of contrasting hues.
Each collection is designed as a capsule, offering fresh silhouettes that are seasonless, versatile, and easy to wear. The brand is known for its clean tailoring, thoughtful textures, and an intuitive blend of structure and flow, creating garments that speak to both tradition and modern ease. The pieces feel effortless yet deeply expressive, perfect for those who value comfort with character. But Deeta isn’t just about aesthetics. It’s a brand built on the principles of slow fashion and ethical production. By working directly with Indian artisans and keeping production small-batch, Deeta ensures that each piece is made consciously, minimizing waste, supporting craft communities, and honoring every hand that brings the garments to life.
The design language is grounded yet fluid, modern without being trend-led, rooted without being rigid. Every piece is created with intention, offering a balance of ease, functionality, and quiet luxury. What sets Deeta apart is not just what it makes, but how it makes you feel. Every garment carries a story from the weaver’s loom to your wardrobe. It’s about connection to culture, to comfort to clothing that’s built to last.
