Motivated by the challenge to question conformist ideas of clothing that can often feel a little predictable, Anushé Pirani created her contemporary namesake label in 2017. Nurturing and exploring the relationship between art, design and fashion with confidence and ease, Anushé Pirani’s versatile approach translates successfully to both mens and womenswear effortlessly combining function with flair. The brand explores artistic intricacy with an unorthodox approach to silhouettes delivering versatile and wearable clothing. At Anushé Pirani, they design, produce and retail conscious and slow clothing for mindful living. They produce a limited number of pieces to ensure waste management and work towards zero waste with their own fabric scrap. They make thoughtful decisions during the design and development stage with love and consideration for the planet and its people. Anushé Pirani sources handwoven fabrics from the artisan weavers to sustain traditional Indian crafts and techniques and use only azo free dyes. Anushé Pirani is based in Mumbai.
